Privacy Policy

Last updated: November 15, 2025

At River Valley Powersports, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have regarding your information when you visit our website, contact us, or submit a form (including quote, trade-in, contact, or financing-related inquiries).

1) Information We Collect

A. Information You Provide Directly

We collect information you choose to provide when you interact with our website or communicate with us. This may include your name, email address, phone number, mailing address, and details about the motorcycle you are interested in (make/model, stock number, VIN if applicable), as well as any message content you submit.

If you submit a finance or credit-related inquiry, you may also provide additional information needed to evaluate your request (for example, employment or income information). If a third-party finance platform is used, your information may be collected directly by that provider under their privacy practices.

B. Information Collected Automatically

When you browse our site, we may automatically collect certain technical and usage information, such as your IP address, approximate location (city/region), device type, browser type, operating system, pages viewed, links clicked, and the date/time of access. This data helps us maintain security, measure performance, and improve the site experience.

C. Information From Third Parties

We may receive information about you from third parties when you engage with our ads or listings on external platforms (for example, marketplace listings, advertising networks, or inventory syndication partners). This may include lead/contact details and interest data that helps us respond to your inquiry and improve the relevance of our marketing.

2) How We Use Your Information

We use the information we collect for business purposes such as:

  • Responding to requests: contacting you about inventory, pricing, availability, trade-in questions, or scheduling.
  • Providing services: processing purchases, deposits, documentation, delivery/shipping coordination, and customer support.
  • Improving our website: understanding how visitors use the site, fixing issues, and improving navigation and content.
  • Marketing and promotions: sending updates about motorcycles, offers, and events (where allowed by law and your preferences).
  • Security and fraud prevention: protecting our website, employees, and customers from suspicious activity.
  • Legal and compliance: meeting legal obligations and enforcing our policies.

3) Cookies, Analytics & Tracking Technologies

We may use cookies and similar technologies (such as pixels and tags) to operate the website, remember preferences, analyze traffic, and measure advertising performance. These tools can help us understand which pages are most useful, how visitors move through the website, and whether our ads lead to inquiries or sales.

You can control cookies through your browser settings and may be able to opt out of certain interest-based advertising depending on your device and browser. Disabling cookies may affect some site functionality.

4) Advertising & Remarketing

We may use advertising partners (such as search engines and social networks) to show ads that may be relevant to you. These partners may use cookies or similar technologies to collect information about your visits to our site and other sites to measure ad effectiveness and deliver interest-based ads.

We do not sell your personal information in exchange for money. However, some privacy laws define certain ad-related data sharing as a “sale” or “sharing.” Where applicable, you may have the right to opt out of certain forms of sharing used for targeted advertising.

5) How We Share Information

We may share information in limited circumstances, including:

  • Service providers: vendors that help operate our website, host data, manage leads, send communications, or provide analytics.
  • Financing or credit partners: if you request financing, information may be shared with lenders or finance platforms to evaluate eligibility.
  • Shipping/transport partners: if you request delivery, we may share contact and delivery details to coordinate transport.
  • Legal reasons: if required to comply with law, court order, or lawful requests, or to protect rights/safety.
  • Business transfers: if we are involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

We share only what is reasonably necessary for these purposes and expect partners to handle data responsibly.

6) Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. No system can be guaranteed 100% secure, and you use the internet at your own risk. If you believe your interaction with us is no longer secure, please contact us immediately.

7) Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, including responding to inquiries, providing services, maintaining records, resolving disputes, enforcing agreements, and complying with legal obligations. Retention periods vary depending on the type of information and why it was collected.

8) Your Choices & Rights

A. Marketing Preferences

You may opt out of promotional emails at any time by using the unsubscribe link (if included) or by contacting us directly. If you opt out, we may still send non-promotional messages related to transactions, updates, or customer service.

B. Access, Correction, and Deletion

Depending on your location, you may have the right to request access to, correction of, or deletion of your personal information. You may also have the right to object to certain processing or request data portability where applicable.

C. Targeted Advertising Opt-Out

In some jurisdictions, you may have the right to opt out of “sharing” your information for targeted advertising. You can also adjust browser/device settings and cookie controls to limit tracking technologies.

9) Third-Party Websites & Links

Our website may contain links to third-party websites (such as lender portals, social platforms, or transport partners). We are not responsible for the privacy practices of those third parties. Please review their policies before submitting information.

10) Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us so we can take appropriate steps to delete it.

11) International Visitors

If you access our website from outside the United States, your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your jurisdiction.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Updates will be posted on this page and will take effect when published (or on the stated effective date).

13) Contact Information

If you have questions about this Privacy Policy or want to make a privacy request, contact us:

  • River Valley Powersports
  • Email: sales@rivervalleypowersportswi.com
  • Phone: PHONE-NUMBER
  • Address: 3270 WI-133 Trunk, Blue River, WI 53518